The company was born out of shared experiences of family members having challenges accessing healthcare in a timely and sustainable manner and the high costs of receiving care in Ethiopia. The company was born out of shared experiences of family members having challenges accessing healthcare in a timely and sustainable manner and the high costs of receiving care in Ethiopia. The company was born out of shared experiences of family members having challenges accessing healthcare in a timely and sustainable manner and the high costs of receiving care in Ethiopia. The company was born out of shared experiences of family members having challenges accessing healthcare in a timely and sustainable manner and the high costs of receiving care in Ethiopia.